What is the Reserve Price?
Written by James Dewhirst
Updated over a week ago

This is the minimum price both Carwow and the seller have agreed the vehicle can be listed for before auction. The seller must confirm that they will sell if we achieve the reserve price.

We propose a reserve price that aligns with real-time market value and which is based on the vehicle’s appraisal and CAP data. Any vehicle that doesn’t meet our price guidelines will not enter the auction.

If your bid meets or exceeds the reserve price, then you’re in the running to win the vehicle once the auction ends at 3.30pm. If the reserve price isn’t met in auction, then the vehicle will move to the ‘Buy Now’ stage.

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