We buy cars because of what they enable us to do and how they make us feel.

Here’s a brief sample of the emotions we experience and reasons why we need a car:

Few experiences compare to changing your car. It’s an emotional time, where excitement and curiosity can clash with anxiety and uncertainty. What should inspire a simple, convenient, and thrilling experience can swiftly sour due to the sheer scale or complexity of the car-changing process.

Effective online lead handling offers valuable insights which can help you convert more leads into sales so take advantage of new and exciting opportunities. Whilst changing a car remains a landmark moment in our lives, how we engage with the process has evolved dramatically in recent years. In recent years, we’ve seen a huge shift to online platforms as customers try to accommodate the demands of their busy lives.

When changing cars, consumers want:

Remember that consumers expect a high standard of professionalism, engagement and support during all online interactions. Proactive lead handling offers a convenient and productive service which helps establish a mutually rewarding rapport with the consumer. At its worst, poor lead handling can damage trust, turn customers away and fuel negative perceptions.