How you respond to an enquiry should be tailored to that customer’s specific requirements and geared towards finding out about what their key preferences are. The simplest way to do this is to qualify their additional needs.

Only 27% of Carwow users know exactly what they’re after at the start of their car-changing journey. It’s important to take the time to find out what matters to the consumer so you can better understand why they’re reaching out and what other options they’d like to consider.

We recommend asking about:

Applying a curious and proactive approach to handling enquiries by defining any preferred deal breakers can increase your chances of a conversion by 20%.

There’s no right time to ask these questions. You can even spread them out across several messages if the interaction calls for it. However, the earlier you discuss these deal breakers, then the more rewarding the conversation could be.