Adequately timed follow ups were only sent during 23% of reviewed enquiries over the last 3 years. However, you’re 2x more likely to convert the lead into a sale if you send an effective message within 4 working hours.

The longer you leave it before requesting an update, the more time a competitor has to draw them away with a more enticing offer or for the consumer to simply lose interest. Being inactive at this point can negatively impact the momentum and rapport you’ve worked so hard to curate. It’s also equally damaging hassling the consumer with several vague and generic messages.

It’s also equally damaging to hassle the consumer with several vague and generic messages. Make sure your follow ups are personalised and tailored to each consumer’s specific requirements with references to previous discussion points.